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B2B eCommerce
Basics, Business Models and Best Practices in Business-to-Business Online Trade
Language
English
English
Book
Paperback
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of...
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Libristo code: 39349542
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220 b
220 b
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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
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About the book
Full name
B2B eCommerce
Author
Gerrit Heinemann
Language
English
English
Binding
Book - Paperback
Date of issue
2022
Number of pages
205
EAN
9783658385279
Libristo code
39349542
Publishers
Springer, Berlin
Weight
362
Dimensions
168 x 240 x 13
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