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Developing your Integrated Marketing Communication Plan

Name: Developing your Integrated Marketing Communication Plan
Brand: McGraw-Hill Education
SKU: 02116010
Price: 79.65 EUR
Availability: InStock
Author: David Waller
ISBN: 9781743072479

David Waller

Language

English

Book Paperback

Libristo code: 02116010

Publishers McGraw-Hill Education, May 2012

In a highly competitive market it is vital to effectively communicate the message of your product, s... Full description

Libristo code: 02116010

193 b

79.65 €

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In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities.