Contact
How to shop
Delivery
Shopping guide
Sixty to Zero
English
85 b
30-day return policy
Customers also purchased
The collapse of General Motors captured headlines in early 2009, but as Alex Taylor writes in this in-depth dissection of the car manufacturer's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and, a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM's leadership from the privileged view of hindsight. Instead, his account enables the reader to see GM's decline through the eyes of an insider, with the understanding that corporate decision-making at a company as large as General Motors isn't as simple as it may seem. Taylor's book serves as a marvellous case study of one of the United States' premier companies, of which every American quite literally now holds a share.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
31.39
€
/
Paperback
225.35
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?