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User-Oriented Appropriateness

A Theoretical Model of Written Text on Facebook for Improved PR Communication

Language EnglishEnglish
Book Paperback
Book User-Oriented Appropriateness Benjamin Gust
Libristo code: 28322581
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, April 2020
Public Relations is fundamentally concerned with communication -- but social networking sites such a... Full description
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51.59 €
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Public Relations is fundamentally concerned with communication -- but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media.

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About the book

Full name User-Oriented Appropriateness
Author Benjamin Gust
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 170
EAN 9783658299989
Libristo code 28322581
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 454
Dimensions 148 x 210 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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