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Action Theory and Communication Research

Recent Developments in Europe. (Mouton Textbook)

Language EnglishEnglish
Book Hardback
Book Action Theory and Communication Research Denis McQuail
Libristo code: 12565229
Publishers De Gruyter, May 2004
The action theoretical approach has already proved its value as a framework for communication resear... Full description
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The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributions to the volume shed light on the significance of media use in everyday experience and contribute to an understanding of communication in society.

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About the book

Full name Action Theory and Communication Research
Author Denis McQuail, Karsten Renckstorf, Judith E. Rosenbaum, Gabi Schaap
Language English
Binding Book - Hardback
Date of issue 2004
Number of pages 385
EAN 9783110180800
ISBN 3110180804
Libristo code 12565229
Publishers De Gruyter
Weight 684
Dimensions 155 x 230 x 26

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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