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Actionable Marketing Insights from Retail Audit Analysis: A Practical Approach
Language
English
English
Book
Paperback
Today the need for a holistic approach to marketing information is greater than ever. Fortunately, p...
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Libristo code: 17071300
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Today the need for a holistic approach to marketing information is greater than ever. Fortunately, parallel to this need the marketing professionals have rich data sources at hand. Besides the consumer information coming from usage and attitude studies, ad
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About the book
Full name
Actionable Marketing Insights from Retail Audit Analysis: A Practical Approach
Author
Laszlo Zsom
Language
English
English
Binding
Book - Paperback
Date of issue
2012
Number of pages
220
EAN
9781469916446
ISBN
1469916444
Libristo code
17071300
Publishers
Createspace Independent Publishing Platform
Weight
444
Dimensions
203 x 254 x 12
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