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Active Consumer
Language
English
English
Book
Paperback
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring ne...
Full description
Libristo code: 06667835
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169 b
169 b
70.06
€
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The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can
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About the book
Full name
Active Consumer
Author
Marina Bianchi
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
288
EAN
9781138007147
ISBN
9781138007147
Libristo code
06667835
Publishers
Taylor & Francis Ltd
Weight
530
Dimensions
156 x 234
Categories
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