Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits.
Create an account for free
Contact
How to shop
Help
Delivery
DPD courier 4.99 €
GLS courier 9.99 €
Shopping guide
My account
▸
Empty :-(
0
AdValue
Language
English
English
Book
Paperback
Provides information organised into four sections, according to where the advertising effect is to b...
Full description
Libristo code: 06668104
?
166 b
166 b
68.59
€
50 % chance
We search the world
When will I receive my book?
Up to 30 days for returns
Customers also purchased
/
Paperback
27.92
€
/
Paperback
35.71
€
Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.
Actress
&
Polyglot
EWA KASP
for
Play video
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.
About the book
Full name
AdValue
Author
Leslie Butterfield
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
256
EAN
9780750655019
ISBN
9780750655019
Libristo code
06668104
Publishers
Taylor & Francis Ltd
Weight
470
Dimensions
159 x 234 x 15
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
14.76
€
/
Paperback
14.76
€
/
Hardback
10.11
€
Book advisor Libroamiko
By using this chat, you are communicating with generative artificial intelligence. By using it, you also agree to the processing of personal data.
Hi! I'm Libroamiko, your book advisor.
How can I help you?
Hi, I'm Libroamiko, can I help?