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Addressing Theoretical Concerns Regarding the EPPM

Name: Addressing Theoretical Concerns Regarding the EPPM
Brand: VDM Verlag
SKU: 06823256
Price: 49.65 EUR
Availability: InStock
Author: Nick Carcioppolo
ISBN: 9783639146790

Nick Carcioppolo

Language

English

Book Paperback

Libristo code: 06823256

Publishers VDM Verlag, April 2009

The Extended Parallel Process Model (EPPM) is a §theory developed by communication scientists studyi... Full description

Libristo code: 06823256

120 b

49.65 €

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The Extended Parallel Process Model (EPPM) is a §theory developed by communication scientists studying§fear appeals. The EPPM is widely utilized by health§communication, health psychology, and public health§scholars. It is a powerful model that is capable of§providing insight on why individuals are likely to§accept or reject fear appeal messages. However,§previous research has identified several theoretical§concerns about the predictive power of the EPPM.§Adopting the concerns expressed in previous studies§as a theoretical framework, two separate studies were§conducted to assess the validity of incorporating§perceived barrier and response costs constructs to§the EPPM. Regression analyses from both studies§suggest that the predictive power of the EPPM will§not be improved by incorporating these additional§variables.