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Advances in Services Marketing

Name: Advances in Services Marketing
Brand: Deutscher Universitätsverlag
SKU: 01757191
Price: 46.84 EUR
Availability: InStock
Author: Hans Mühlbacher
ISBN: 9783824465088

Hans Mühlbacher

Jean-Paul Flipo

Language

German

Book Paperback

Libristo code: 01757191

Publishers Deutscher Universitätsverlag, July 1997

The economic impact of services is steadily increasing. Against this background knowledge regarding... Full description

Libristo code: 01757191

114 b

46.84 €

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The economic impact of services is steadily increasing. Against this background knowledge regarding their development and marketing is one of the key factors of success.§This book presents the findings of the First French-German Workshop on Services Marketing. The wide range of topics includes articles on the optimal design of services and their internationalisation as well as on instruments for the analysis of service markets.