Check order status
LIBRISTO
LIBROAMANTO
mandatory
Forgotten password
Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free
0
DPD courier 4.99 € GLS courier 9.99 €
phone Contact phoneHow to shop

Advertising as Multilingual Communication

Language EnglishEnglish
Book Paperback
Book Advertising as Multilingual Communication Helen Kelly-Holmes
Libristo code: 04552183
Publishers PALGRAVE MACMILLAN, November 2004
Advertising has traditionally communicated messages to consumers with strong local and national iden... Full description
? points 142 b
58.23 €
In stock at our supplier Shipping in 10-16 days

Up to 30 days for returns

Customers also purchased

Formulación y Evaluación de Proyectos de Inversión Carbonel / Book Paperback
common.buy 36.14 €
La Pascua de San Francisco ETINENE MOTTE / Book Paperback
common.buy 11.04 €
4000 tjedana: Vodič kroz vrijeme za obične smrtnike Oliver Burkeman / Book Paperback
common.buy 16.46 €
Lákavá nabídka ke zločinu Ladislav Beran / Book Hardback
common.buy 9.63 €
Observations sur la responsabilité de l'imprimeur en matière de presse Dubuisson / Book Paperback
common.buy 12.64 €
LENGUAJE DE LA CIENCIA ECONOMICA GONZALEZ / Book Book
common.buy 15.55 €
Je suis tout bio - le bio au jour le jour Tassel Book Paperback
common.buy 17.86 €
Vive la sociale ! Gérard Mordillat / Book Book
common.buy 32.42 €
Les Hybrides-Bouschet: Essai D'une Monographie Des Vignes A Rouge, Et Monographie Du Pourridie (1886) Pierre Viala / Book Paperback
common.buy 27.21 €
Pablo y el conejillo de indias Tim Archbold / Book Paperback
common.buy 14.76 €

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Actress & Polyglot
EWA KASP for
Play video
Ewa Kasp
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.

About the book

Full name Advertising as Multilingual Communication
Author Helen Kelly-Holmes
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 206
EAN 9780230217065
ISBN 0230217060
Libristo code 04552183
Publishers PALGRAVE MACMILLAN
Weight 291
Dimensions 140 x 216 x 13

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Language & Linguistics > Linguistics > Sociolinguistics
Language & Linguistics > Language teaching & learning > Language teaching & learning material & coursework
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

You might also be interested in

Boy and the Ocean Max Lucado / Book Hardback
common.buy 14.85 €
The Unlikely Hero: The Story of Wolf 8 David A. Poulsen / Book Hardback
common.buy 15.25 €
Beginners Guide to Sketchnoting Ashton Rodenhiser / Book Paperback
common.buy 27.40 €
A Greek-english Lexicon: Based On The German Work Of Francis Passow, Part 1 Franz Passow / Book Hardback
common.buy 50.20 €
Ghostbusters - The Original Movie Novelizations Omnibus Richard Mueller / Book Paperback
common.buy 11.54 €
Get on the Ball Kerrie Hains / Book Paperback
common.buy 18.67 €
Real Estate And Stock Market Investing Mastery (3 Books In 1) Michael Ezeanaka / Book Hardback
common.buy 33.93 €
The Fourth Door: A Kalymnian Adventure MR Tore Svein Olsen / Book Paperback
common.buy 6.72 €
Cooper's Choice: The Evans Family, Book Six Collette Scott / Book Paperback
common.buy 12.95 €
Theories Of My Own Making: Life Through My Eyes Ryan Davis / Book Paperback
common.buy 15.06 €
Devil's Dust C. B. Forrest / E-book Adobe ePub DRM
common.buy 6.82 €
All of Us Raymond Carver / Book Paperback
common.buy 15.35 €
Hansard's Parliamentary Debates Great Britain Parliament / Book Hardback
common.buy 39.87 €
Coming soon
Tales of Gods and Men John Bailey / Book Paperback
common.buy 8.73 €
ELINT Richard G. Wiley / Book Hardback
common.buy 158.04 €
Book Production and Letters in the Western European Renaissance Anna-Laura Lepschy / Book Paperback
common.buy 45.49 €
Cinema, Censorship and Sexuality 1909-1925 (Routledge Revivals) KUHN / Book Paperback
common.buy 53.11 €
Economic Consequences of the Gulf War Kamran Mofid / Book Hardback
common.buy 242.68 €

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account
Book advisor Libroamiko
Hi, I'm Libroamiko, can I help?