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Language
English
English
Book
Paperback
This best-selling book looks at the structure and organisation of the industry, how campaigns are co...
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Libristo code: 04047875
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This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.
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About the book
Full name
Advertising
Author
Frank Jefkins
Language
English
English
Binding
Book - Paperback
Date of issue
2000
Number of pages
416
EAN
9780273634355
ISBN
0273634356
Libristo code
04047875
Publishers
PEARSON Education Limited
Weight
610
Dimensions
157 x 232 x 23
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