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Augmented Customer Strategy - CRM in the Digital Age

Language EnglishEnglish
Book Hardback
Book Augmented Customer Strategy - CRM in the Digital Age Gilles N&prime Goala
Libristo code: 22291403
Publishers ISTE Ltd, May 2019
Digital transformation is shaping a new landscape for businesses and their customers. For marketing... Full description
? points 415 b
170.77 €
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Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportun

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About the book

Full name Augmented Customer Strategy - CRM in the Digital Age
Language English
Binding Book - Hardback
Date of issue 2019
Number of pages 336
EAN 9781786303721
ISBN 1786303728
Libristo code 22291403
Publishers ISTE Ltd
Weight 664
Dimensions 162 x 240 x 25
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