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Automotive Management
Navigating the next decade of auto industry transformation
Language
English
English
Book
Hardback
The authors point out the entire business orientated automotive value chain. With regard to the fina...
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Libristo code: 01531803
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177 b
177 b
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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
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About the book
Full name
Automotive Management
Author
Jens Diehlmann, Joachim Häcker
Language
English
English
Binding
Book - Hardback
Date of issue
2013
Number of pages
268
EAN
9783486723328
ISBN
3486723324
Libristo code
01531803
Publishers
De Gruyter
Weight
638
Dimensions
170 x 240 x 22
Categories
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