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Bakin' in a Craveable Brand

Name: Bakin' in a Craveable Brand
Brand: BrightRay Publishing
SKU: 44688530
Price: 20.7 EUR
Availability: InStock
Author: Kevin Moehlenkamp
ISBN: 9781956464443

Kevin Moehlenkamp

Language

English

Book Paperback

Libristo code: 44688530

Publishers BrightRay Publishing, September 2023

Industry expert Kevin Moehlenkamp believes that in every company is a Craveable Brand that will capt... Full description

Libristo code: 44688530

50 b

20.70 €

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Industry expert Kevin Moehlenkamp believes that in every company is a Craveable Brand that will capture the hearts and minds of customers and drive exponential growth.

Drawing on his work as an ad agency journeyman for the likes of Dunkin', HBO, Microsoft, and Chili's, Kevin shares a series of plain-spoken guideposts and case studies that serve as the manifesto for breakthrough branding. Executives are often led astray by today's diluted and confusing definitions of "brand," thereby missing out on the transformational effects of true, effective branding.

Garrand Moehlenkamp empowers industry professionals to find the hearts and voices of their companies and bake an enduring brand into every decision. Kevin puts brand power back into growing companies, arming them with straightforward and first-hand knowledge of what a brand truly is and how it can enable them to challenge and ultimately outperform the Goliaths of their day.