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Behavioral Advantage
What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
Language
English
English
Book
Paperback
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform goo...
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Libristo code: 07412592
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In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.
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About the book
Full name
Behavioral Advantage
Author
David G Pugh
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
320
EAN
9780814416709
ISBN
9780814416709
Libristo code
07412592
Publishers
HarperCollins
Weight
474
Dimensions
143 x 244 x 19
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