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Benutzerfreundliche E-Commerce Systeme

Prinzipien, Methoden und Erfolgsfaktoren

Language GermanGerman
Book Paperback
Book Benutzerfreundliche E-Commerce Systeme Oliver Pretz
Libristo code: 06835600
Publishers VDM Verlag Dr. Müller, November 2009
Der Benutzerfreundlichkeit wird bei der Konzeption und Entwicklung von E-Commerce Systemen nach wie... Full description
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Der Benutzerfreundlichkeit wird bei der Konzeption und Entwicklung von E-Commerce Systemen nach wie vor zu wenig Bedeutung beigemessen. Dieses Buch untersucht den Einfluss von benutzerfreundlichen und gut gestalteten E-Shops auf den Verkaufserfolg. Hierzu erfolgt zunächst eine Auseinandersetzung mit den Prinzipien der Benutzerfreundlichkeit und deren Implikation für die Gestaltung von E-Shops. Im Anschluss wird unter Berücksichtigung der Methoden des Software- und Usability Engineering und den Prinzipien der Benutzerfreundlichkeit ein Bezugsrahmen für die Identifikation von Erfolgsfaktoren im E-Commerce entwickelt. Es wird die Signifikanz der Benutzerfreundlichkeit für den Erfolg im E- Commerce dargelegt und Empfehlungen für künftige Entwicklungen von E-Shops gegeben.

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About the book

Full name Benutzerfreundliche E-Commerce Systeme
Author Oliver Pretz
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 140
EAN 9783639284386
Libristo code 06835600
Publishers VDM Verlag Dr. Müller
Weight 204
Dimensions 150 x 220 x 7
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