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Beyond Spin

Name: Beyond Spin
Brand: John Wiley & Sons Inc
SKU: 04920109
Price: 26.8 EUR
Availability: InStock
Author: Markos Kounalakis
ISBN: 9780787945503

The Power of Strategic Corporate Journalism

Markos Kounalakis

D. Banks

Kim Daus

Language

English

Book Paperback

Libristo code: 04920109

Publishers John Wiley & Sons Inc, November 1999

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque c... Full description

Libristo code: 04920109

65 b

26.80 €

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Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism - an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication - one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.