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Blockbusters

Name: Blockbusters
Brand: Harper Collins Publishers
SKU: 11298375
Price: 13.86 EUR
Availability: InStock
Author: Gary S. Lynn
ISBN: 9780060084745

The Five Keys to Developing GREAT New Products

Gary S. Lynn

Richard R. Reilly

Language

English

Book Paperback

Libristo code: 11298375

Publishers Harper Collins Publishers, August 2003

What Makes a BLOCKBUSTER? More than half of all new products fail in the marketplace. But companies... Full description

Libristo code: 11298375

34 b

13.86 €

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What Makes a BLOCKBUSTER? More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: Compelling Product Vision Product Improvisation Information Exchange Senior Management Commitment Teamwork