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Blue Ocean Classics
Language
English
English
Book
Hardback
The collection you need to create more blue oceans.W. Chan Kim and Renee Mauborgne changed the field...
Libristo code: 21237167
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38 b
38 b
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The collection you need to create more blue oceans.W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlo
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About the book
Full name
Blue Ocean Classics
Author
W. Chan Kim, Renee A. Mauborgne
Language
English
English
Binding
Book - Hardback
Date of issue
2019
Number of pages
144
EAN
9781633697379
ISBN
1633697371
Libristo code
21237167
Publishers
Harvard Business Review Press
Weight
220
Dimensions
173 x 114 x 19
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