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Blue Ocean Strategy

Language EnglishEnglish
Book Hardback
Book Blue Ocean Strategy MEBERT
Libristo code: 16776488
Publishers Macat International Limited, July 2017
Competitors have always existed in business, but what if it were possible to render your competition... Full description
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Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space.

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About the book

Full name Blue Ocean Strategy
Author MEBERT
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 98
EAN 9781912302130
ISBN 9781912302130
Libristo code 16776488
Publishers Macat International Limited
Weight 249
Dimensions 129 x 198 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Business studies: general
Economics, Finance, Business & Management > Business & Management > Business strategy
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