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Brand. Designed.

Language GermanGerman
Book Hardback
Book Brand. Designed. Steffen Wernsdörfer
Libristo code: 49300007
Publishers tredition, July 2025
"Brand. Designed. Wie Corporate Design Marken unvergesslich macht"Ein inspirierendes Fachbuch für Ge... Full description
? points 84 b
34.80 €
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"Brand. Designed. Wie Corporate Design Marken unvergesslich macht"Ein inspirierendes Fachbuch für Gestaltende, Strateg:innen und alle, die Marken tiefgreifend verstehen und gestalten wollen.Dieses Buch beleuchtet die Kraft des Corporate Designs - als visuelle Übersetzung von Haltung, Identität und Markenstrategie.Anhand theoretischer, praxisnah erzählter Beispiele wird deutlich, wie Farbe, Typografie, Tonalität und Designsysteme Marken greifbar und emotional erlebbar machen.Dabei geht es nicht nur um Logos oder Styleguides, sondern um das große Ganze: um Design als strategisches Werkzeug für Vertrauen, Wiedererkennung und kulturelle Relevanz.Ein Muss für alle, die Marken nicht nur schöner machen wollen - sondern bedeutungsvoller.

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About the book

Full name Brand. Designed.
Author Steffen Wernsdörfer
Language German
Binding Book - Hardback
Date of issue 2025
Number of pages 160
EAN 9783384660053
ISBN 3384660056
Libristo code 49300007
Publishers tredition
Weight 351
Dimensions 153 x 216 x 15

Categories

Computing & Information Technology > Graphical & digital media applications > Web graphics & design
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