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Brand Driven
The Route to Integrated Branding Through Great Leadership
Language
English
English
Book
Paperback
BRAND DRIVEN "Leaders have a unique ability to not only sell a product but to deliver on a promise....
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Libristo code: 08439721
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BRAND DRIVEN "Leaders have a unique ability to not only sell a product but to deliver on a promise. Brand Driven provides a thoughtful approach to make the promise an enduring reality." Cheryl Scott, CEO of Group Health Cooperative "This book brought me a
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About the book
Full name
Brand Driven
Author
F Joseph LePla, Susan V Davis, Lynn M Park
Language
English
English
Binding
Book - Paperback
Date of issue
2007
Number of pages
388
EAN
9781425937089
ISBN
9781425937089
Libristo code
08439721
Publishers
AuthorHouse
Weight
580
Dimensions
157 x 229 x 23
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