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Brand Mastery Guide
Language
English
English
Book
Paperback
The theory and practice are explained by a well-respected brand expert. To brand or not to brandBran...
Full description
Libristo code: 44667377
?
26 b
26 b
10.80
€
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The theory and practice are explained by a well-respected brand expert.
- To brand or not to brand
- Brand evolution
- Brand equity
- Asset Value
- Research
- Design
- Colour logic
- Legals
- Keeping up to date
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About the book
Full name
Brand Mastery Guide
Author
JAMES SELIGMAN
Language
English
English
Binding
Book - Paperback
Date of issue
2024
Number of pages
142
EAN
9798224954087
Libristo code
44667377
Publishers
JAMES SELIGMAN
Weight
189
Dimensions
140 x 216 x 8
