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Brand Power
Language
English
English
Book
Hardback
Every day each of us experiences the marketing power and influence of a widely recognized brand name...
Full description
Libristo code: 11537968
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297 b
297 b
121.24
€
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Every day each of us experiences the marketing power and influence of a widely recognized brand name. When we use Coke as a synonym for cola products, or Kleenex to mean tissue, we reinforce the power of these brands. It is no surprise, then, that compa
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About the book
Full name
Brand Power
Author
Paul Stobart, Niobe Way, Judy Chu
Language
English
English
Binding
Book - Hardback
Date of issue
1994
Number of pages
271
EAN
9780814779651
ISBN
0814779654
Libristo code
11537968
Publishers
New York Univ Pr
Weight
694
Dimensions
162 x 243 x 22
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