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Brand Psychology brings together theory and practice from the fields of psychology, design, and mark...
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Libristo code: 43726729
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Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
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About the book
Full name
Brand Psychology
Author
Laura Busche
Language
English
English
Binding
Book - Paperback
Date of issue
2023
Number of pages
352
EAN
9781032373720
Libristo code
43726729
Publishers
Taylor & Francis Ltd
Weight
453
Dimensions
156 x 234
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