Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

DPD courier 4.99 € GLS courier 9.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Brand Stretch

Name: Brand Stretch
Brand: John Wiley & Sons Inc
SKU: 02125688
Price: 36.26 EUR
Availability: InStock
Author: David Taylor
ISBN: 9780470862117

David Taylor

Language

English

Book Hardback

Libristo code: 02125688

Publishers John Wiley & Sons Inc, February 2004

Stretching the Brand offers practical and actionable advice on how to extend successful brands into... Full description

Libristo code: 02125688

88 b

36.26 €

In stock at our supplier Shipping in 14-20 days

Up to 30 days for returns

Customers also purchased

L'HOMME A L'OREILLE CROQUEE POUY

Paperback

7.65 €

Warrior Daytimer: 365 Quotes of Ancient Wisdom Zenith Books

Paperback

17.42 €

Sept farces pour écoliers Pierre Gripari

Paperback

13.29 €

Geographie Generale, Amerique, Australasie. 6e Edition Henri Pigeonneau

Paperback

25.07 €

Giovanni Falcone, un seigneur de Sicile David Brunat

Paperback

23.06 €

La moitié du ciel et nous GATTI ARMAND

Hardback

18.43 €

Marx, la capitalisme et les crises Nicolas Béniès

Paperback

16.11 €

Mentire: Come e Perche Bella DePaulo

Adobe ePub DRM

3.82 €

CALLE A CALLE VVAA

Paperback

29.91 €

Najważniejsze wartości. Mądre bajki Gęsi Zuzanny Beata Jacewicz

Paperback

4.12 €

China in kleinen Geschichten Susanne Hornfeck

Paperback

10.87 €

Aumento del potenziale di investimento basato sul business pubblico-privato Jasurbek Kadirov

Paperback

61.14 €

Socken stricken ganz einfach Lynne Rowe

Paperback

24.37 €

Abweichendes Verhalten Lothar Böhnisch

Paperback

19.94 €

Modellierung von Autoabgaskatalysatoren Nikolay Mladenov

Paperback

42.91 €

Die Kunst des Seins Klaus D. Biedermann

Paperback

17.22 €

Genetyka medyczna

Paperback

44.22 €

Cristianismo y liberación : homenaje a Casiano Floristán TAMAYO

Paperback

20.24 €

Saetas de luz Marcelino Iragui Redín

Paperback

13.79 €

Dioses y héroes de la antigua Grecia: explicado a los jóvenes ROBERT GRAVES

Paperback

11.37 €

Fixsternhimmel nach dem gegenwartigen Zustande der Wissenschaft Hermann Joseph Klein

Paperback

24.97 €

Cambio climático JOSE A. TAPIA GRANADOS

Audio CD

13.59 €

Matematika pro 4. ročník základní školy 1. díl Zdena Rosecká

Book

2.91 €

Causas del bajo peso al nacer Margarita Pérez Martínez

Paperback

35.55 €

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single--minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.