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Branded Conservatives
Language
English
English
Book
Paperback
This book argues that Conservatism has made good use of branding in its move from the fringes to the...
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Libristo code: 01209293
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This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
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About the book
Full name
Branded Conservatives
Author
COSGROVE
Language
English
English
Binding
Book - Paperback
Date of issue
2007
Number of pages
364
EAN
9780820474656
ISBN
9780820474656
Libristo code
01209293
Publishers
Peter Lang Publishing Inc
Weight
506
Dimensions
229 x 154 x 20
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