Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits.
Create an account for free
Contact
How to shop
Help
Delivery
DPD courier 4.99 €
GLS courier 9.99 €
Shopping guide
My account
▸
Empty :-(
0
Brands
Language
English
English
Book
Paperback
Brands are probably the most valuable assets of most of today's international companies. It is now r...
Full description
Libristo code: 01327031
?
141 b
141 b
58.32
€
Low in stock at our supplier
Shipping in 13-18 days
Up to 30 days for returns
Customers also purchased
/
Paperback
53.06
€
/
Paperback
54.28
€
/
Paperback
30.42
€
/
Hardback
53.37
€
/
Hardback
119.08
€
Brands are probably the most valuable assets of most of today's international companies. It is now recognised that branding is as important in the industrial and service sectors as it is in the packaged goods markets.;This book, looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. Trade mark lawyers, designers and advertising agencies have all contributed to this topical and authoritative book.
Actress
&
Polyglot
EWA KASP
for
Play video
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.
About the book
Full name
Brands
Author
John Murphy
Language
English
English
Binding
Book - Paperback
Date of issue
1997
Number of pages
224
EAN
9780333659090
ISBN
0333659090
Libristo code
01327031
Publishers
PALGRAVE MACMILLAN
Weight
387
Dimensions
155 x 235 x 19
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
51.65
€
/
Paperback
37.29
€
/
Hardback
110.18
€
Book advisor Libroamiko
By using this chat, you are communicating with generative artificial intelligence. By using it, you also agree to the processing of personal data.
Hi! I'm Libroamiko, your book advisor.
How can I help you?
Hi, I'm Libroamiko, can I help?