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Language
English
English
Book
Hardback
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a cen...
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Libristo code: 06673200
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Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on bran
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About the book
Full name
Brands
Author
Jonathan E. Schroeder
Language
English
English
Binding
Book - Hardback
Date of issue
2015
Number of pages
390
EAN
9781138787964
ISBN
9781138787964
Libristo code
06673200
Publishers
Taylor & Francis Ltd
Weight
738
Dimensions
164 x 242 x 27
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