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In this book the author brings together distinctive and cutting edge work based upon her own researc...
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Libristo code: 03615489
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129 b
129 b
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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
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About the book
Full name
Breaking Through
Author
S. Vandermerwe
Language
English
English
Binding
Book - Paperback
Date of issue
2004
Number of pages
209
EAN
9781349517626
ISBN
1349517623
Libristo code
03615489
Publishers
Palgrave Macmillan
Weight
291
Dimensions
140 x 216 x 13
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