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Business Integration in Emerging Markets

Name: Business Integration in Emerging Markets
Brand: VDM Verlag
SKU: 06824397
Price: 49.43 EUR
Availability: InStock
Author: Julia Nell
ISBN: 9783639159493

Julia Nell

Language

English

Book Paperback

Libristo code: 06824397

Publishers VDM Verlag, June 2009

The phenomenon of emerging market economies have§gained much attention from the global economy§persp... Full description

Libristo code: 06824397

120 b

49.43 €

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The phenomenon of emerging market economies have§gained much attention from the global economy§perspective in recent years. Although economic growth§and various reforms restructure these markets, some§common characteristics differentiate them from§stabilised market economies .§§This study examines the operational environment of§Western companies in Russia, focused on distribution,§supply management, organisation structures, human§resource management and forms of entry. Since the§general business environment has a great influence on§the business behaviour of companies, economic§factors, market and institutions, legal-political and§technical conditions are also observed. Moreover, the§situation on the Russian market is compared with§conditions in other emerging markets.§§The general objective of this study is to identify§obstacles faced by Western companies operating on the§Russian market and to observe which strategies§companies tend to choose in order to cope with§certain difficulties.