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By Invitation Only

Name: By Invitation Only
Brand: Penguin Putnam Inc
SKU: 02010846
Price: 22.61 EUR
Availability: InStock
Author: Alexis Maybank
ISBN: 9781591846260

Alexis Maybank

Language

English

Book Paperback

Libristo code: 02010846

Publishers Penguin Putnam Inc, May 2013

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wil... Full description

Libristo code: 02010846

55 b

22.61 €

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Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As they write about the day Gilt.com went live: "We had created a Web site that could potentially change the rules of retail...If shopping was traditionally a slow, leisurely activity...it would now be competitive, addictive, urgent, thrilling...not just easier, but so much more fun." Alexis and Alexandra share their perspective in this dramatic story of Gilt's birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.