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Campaign It!

Name: Campaign It!
Brand: Kogan Page Ltd
SKU: 04418877
Price: 47.1 EUR
Availability: InStock
Author: Alan Barnard
ISBN: 9780749464202

Alan Barnard

Chris Parker

Language

English

Book Paperback

Libristo code: 04418877

Publishers Kogan Page Ltd, February 2012

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling... Full description

Libristo code: 04418877

114 b

47.10 €

In stock at our supplier Shipping in 14-21 days

Up to 30 days for returns

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This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.