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Capturing Customer Equity
Language
English
English
Book
Paperback
Divided into five chapters, this book is designed to enable academics to present research directions...
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Libristo code: 06737431
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205 b
205 b
84.76
€
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Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts, tables, and figures in order to make complex information easy to access and understand.
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About the book
Full name
Capturing Customer Equity
Author
David Bejou, R. Gopalkrishnan
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
108
EAN
9780789033406
ISBN
9780789033406
Libristo code
06737431
Publishers
Taylor & Francis Inc
Weight
178
Dimensions
152 x 229
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