Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

DPD courier 4.99 € GLS courier 9.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Cases in Consumer Behaviour

Name: Cases in Consumer Behaviour
Brand: John Wiley & Sons Inc
SKU: 04895465
Price: 76.13 EUR
Availability: InStock
Author: Antonides
ISBN: 9780471987819

Antonides

W. Fred van Raaij

Gerrit Antonides

Language

English

Book Paperback

Libristo code: 04895465

Publishers John Wiley & Sons Inc, April 1999

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which e... Full description

Libristo code: 04895465

185 b

76.13 €

In stock at our supplier Shipping in 14-21 days

Up to 30 days for returns

Customers also purchased

Commonwealth and Independence in Post-Soviet Eurasia Bruno Coppieters

Paperback

48.97 €

Marktorientierte Kalkulation Michael Schneider

Paperback

42.53 €

Gesammelte Aufsatze 6 Heino Gehrts

Paperback

38.11 €

Soziale Angststorung Ulrich Stangier

Adobe ePub DRM

18.60 €

Alergias respiratorias en los ancianos Ferdaous Yangui

Paperback

35.51 €

CEREMONII ŞI PROTOCOALE MASONICE Serban Eugen Savu

Adobe ePub DRM

9.35 €

Satans Dreifaltigkeiten II

Hardback

24.94 €

SONATA GUITARE BRYAN JOHANSON Book

binding.

23.42 €

PRINCIPE DE PRÉCAUTION ET RISQUE SANITAIRE Foucher

Paperback

56.71 €

Le carnet d'Ilona - Lignes, 96p, A5 - Papillons Vintage

Diary

9.44 €

Catalogue de Tableaux Et Dessins Modernes Composant La Collection de M. B. Francis Petit

Paperback

12.66 €

Rigoletto, 2 Audio-CDs Giuseppe Verdi

Audio CD

17.50 €

Nový hrabě Monte Christo Ondřej Neff

Hardback

12.56 €

Le pays des fourrures Jules Verne

Paperback

28.36 €

Vom Lukasbild Zur Pictura-Allegorie Bd. I. (Text) Claudia Andratschke

Paperback

127.82 €

Karriere Im Management Frank S. Stetter

Paperback

42.33 €

Les Nouveaux Quarts de Nuit, Recits Maritimes De La Landelle-G-J-G

Paperback

25.64 €

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary The cases reflect the consumer perspective on marketing problems Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.