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Chinese Multinationals

Name: Chinese Multinationals
Brand: World Scientific Publishing Co Pte Ltd
SKU: 05069341
Price: 33.98 EUR
Availability: InStock
Author: Jean-Paul Larcon
ISBN: 9789812835598

Jean-Paul Larcon

Language

English

Book Paperback

Libristo code: 05069341

Publishers World Scientific Publishing Co Pte Ltd, October 2008

This book examines the rise of Chinese companies in international markets during the last two decade... Full description

Libristo code: 05069341

83 b

33.98 €

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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.