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'Clean, Friendly, Profitable'?

Name: 'Clean, Friendly, Profitable'?
Brand: LIT Verlag
SKU: 02510135
Price: 39.95 EUR
Availability: InStock
Author: Carla Bethmann
ISBN: 9783643904911

Tourism and the Tourism Industry in Varna, Bulgaria

Carla Bethmann

Language

English

Book Paperback

Libristo code: 02510135

Publishers LIT Verlag, November 2013

Popular with holidaymakers since the 1960s, the Varna region of Bulgaria's Black Sea coast was consi... Full description

Libristo code: 02510135

97 b

39.95 €

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Popular with holidaymakers since the 1960s, the Varna region of Bulgaria's Black Sea coast was considered a highly desirable vacation spot within the Eastern Bloc. Since the 1990s, the region has been increasingly integrated into the global tourism market as a mass tourism destination. This book is an ethnographic study of the transformation of Varna's tourism industry after the collapse of socialism. It examines the impact of changing tourist flows on the region and its population, addressing wider issues such as the social and economic contours of postsocialist transformation in Varna, growing stratification within Bulgarian society, and the re-shaping of Bulgarian national identity between "Europe" and the "Orient".