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Co-Creation, Innovation and New Service Development
Language
English
English
Book
Hardback
Involving customers in the development and production of new services becomes a powerful force acros...
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Libristo code: 18099006
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Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketin
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About the book
Full name
Co-Creation, Innovation and New Service Development
Language
English
English
Binding
Book - Hardback
Date of issue
2017
Number of pages
228
EAN
9781138636590
ISBN
9781138636590
Libristo code
18099006
Publishers
Taylor & Francis Ltd
Weight
488
Dimensions
239 x 161 x 21
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