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Coca-Globalization

Name: Coca-Globalization
Brand: PALGRAVE MACMILLAN
SKU: 04555675
Price: 58.57 EUR
Availability: InStock
Author: Robert J. Foster
ISBN: 9780230603868

Following Soft Drinks from New York to New Guinea

Robert J. Foster

Language

English

Book Paperback

Libristo code: 04555675

Publishers PALGRAVE MACMILLAN, April 2008

This book explores globalization through a historical and anthropological study of how familiar soft... Full description

Libristo code: 04555675

141 b

58.57 €

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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.