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Color Codes. Branding & Identity

Name: Color Codes. Branding & Identity
Brand: Promopress
SKU: 12985648
Price: 54.21 EUR
Availability: InStock
Author: Wang Shaoqiang
ISBN: 9788416504510

Wang Shaoqiang

Language

English

Book Hardback

Libristo code: 12985648

Publishers Promopress, August 2016

Colour has multiple functions that differ from those of other design elements as shape, texture and... Full description

Libristo code: 12985648

131 b

54.21 €

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Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design.Color Code, branding & identity is a vibrant analysis on the world of chromatics: by decoding the secrets of colour in branding and identity design, the book shows its multiple, dynamic possibilities. Each of the case studies of this selection demonstrates the importance of a thoughtful application of colour, and illustrates its visual impact in different sectors. It will be a quintessential guide for understanding and mastering the use of colour in graphic design.