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Color Codes. Branding & Identity

Language EnglishEnglish
Book Hardback
Book Color Codes. Branding & Identity Wang Shaoqiang
Libristo code: 12985648
Publishers Promopress, August 2016
Colour has multiple functions that differ from those of other design elements as shape, texture and... Full description
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52.69 €
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Colour has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. The right colour provides great power to any design.Color Code, branding & identity is a vibrant analysis on the world of chromatics: by decoding the secrets of colour in branding and identity design, the book shows its multiple, dynamic possibilities. Each of the case studies of this selection demonstrates the importance of a thoughtful application of colour, and illustrates its visual impact in different sectors. It will be a quintessential guide for understanding and mastering the use of colour in graphic design.

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About the book

Full name Color Codes. Branding & Identity
Author Wang Shaoqiang
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 240
EAN 9788416504510
ISBN 8416504512
Libristo code 12985648
Publishers Promopress
Weight 1398
Dimensions 295 x 220 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Brands & branding
The Arts > Fine arts: treatments & subjects > Art techniques & principles
The Arts > Industrial / commercial art & design > Graphic design
The Arts > Industrial / commercial art & design > Illustration & commercial art
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