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Commodity Marketing

Grundlagen - Besonderheiten - Erfahrungen

Language GermanGerman
Book Hardback
Book Commodity Marketing Margit Enke
Libristo code: 02306057
Publishers Springer, May 2014
Die Abgrenzung von Angeboten der Wettbewerber sowie die Profilierung der eigenen Leistungen gegenübe... Full description
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70.90 €
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Die Abgrenzung von Angeboten der Wettbewerber sowie die Profilierung der eigenen Leistungen gegenüber den Kunden ist insbesondere bei Commodities, d. h. undifferenzierten, homogenen und maßgeblich über den Preis unterscheidbaren Leistungen, eine große Herausforderung. Die Besonderheiten von Commodities haben dabei einen wesentlichen Einfluss auf die Ausgestaltung der Management- und Marketingaktivitäten. Renommierte Autoren aus Wissenschaft und Praxis liefern in Commodity Marketing den State of the Art zu diesem Themengebiet.§In der 3. Auflage wurden bisherige Erkenntnisse zum Commodity Marketing um aktuelle Ergebnisse ergänzt. Darüber hinaus wurde das Buch um eine internationale Perspektive erweitert und geht somit Fragestellungen des Commodity Marketing im internationalen Kontext nach.§

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About the book

Full name Commodity Marketing
Author Margit Enke, Anja Geigenmüller, Alexander Leischnig
Language German
Binding Book - Hardback
Date of issue 2014
Number of pages 498
EAN 9783658029241
ISBN 3658029242
Libristo code 02306057
Publishers Springer
Weight 1016
Dimensions 170 x 244 x 29

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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