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Commodity Marketing
Strategies, Concepts, and Cases
Language
English
English
Book
Hardback
Commoditization is a major challenge for companies in a wide range of industries, and commodity mark...
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Libristo code: 38504145
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220 b
220 b
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Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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About the book
Full name
Commodity Marketing
Language
English
English
Binding
Book - Hardback
Date of issue
2022
Number of pages
425
EAN
9783030906566
Libristo code
38504145
Publishers
Springer Nature Switzerland AG
Weight
816
Dimensions
155 x 235 x 29
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