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Commodity Marketing
Strategies, Concepts, and Cases
Language
English
English
Book
Paperback
Commoditization is a major challenge for companies in a wide range of industries, and commodity mark...
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Libristo code: 43155922
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Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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About the book
Full name
Commodity Marketing
Language
English
English
Binding
Book - Paperback
Date of issue
2023
Number of pages
425
EAN
9783030906597
Libristo code
43155922
Publishers
Springer, Berlin
Weight
607
Dimensions
155 x 235
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