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Communication for Behavior Change
Volume II: Writing and Producing for Television and Film
English
63 b
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The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. It is designed to teach how to create serial as well as stand-alone dramas that encourage people to make positive changes in their behavior and improve their lives. The book teaches how to: * Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience * Create characters that represent and attract the target audience * Introduce subtle and convincing ways to improve the standard of living of the audience * Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately
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