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In today's connected consumer environment, customers are better informed and harder to please, but t...
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Libristo code: 02011122
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In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.
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About the book
Full name
Connected Customer
Author
Marnik G Dekimpe
Language
English
English
Binding
Book - Hardback
Date of issue
2010
Number of pages
372
EAN
9781848728370
ISBN
1848728379
Libristo code
02011122
Publishers
Taylor & Francis Ltd
Weight
632
Dimensions
159 x 235 x 25
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