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Consumer Behavior in Asia
Language
English
English
Book
Hardback
Six contributions written by professors of marketing and business focus on the Chinese consumer mark...
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Libristo code: 01026117
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591 b
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Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran
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About the book
Full name
Consumer Behavior in Asia
Author
Erdener Kaynak, Tsang-sing Chan
Language
English
English
Binding
Book - Hardback
Date of issue
1999
Number of pages
130
EAN
9780789006912
ISBN
9780789006912
Libristo code
01026117
Publishers
Taylor & Francis Inc
Weight
400
Dimensions
171 x 229 x 13
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