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Consumer Behavior Research - Cases Methods and Practices

Language EnglishEnglish
Book Paperback
Book Consumer Behavior Research - Cases Methods and Practices Dhananjoy Datta
Libristo code: 14211203
Publishers LAP Lambert Academic Publishing, November 2015
Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and re... Full description
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Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer's Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.

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About the book

Full name Consumer Behavior Research - Cases Methods and Practices
Author Dhananjoy Datta
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 108
EAN 9783659935640
Libristo code 14211203
Publishers LAP Lambert Academic Publishing
Weight 177
Dimensions 150 x 220 x 6

Categories

Economics, Finance, Business & Management > Business & Management
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