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Consumer Behaviour
Language
English
English
Book
Paperback
A practical text exploring the individual, social and lifestyle influences on consumer motivation an...
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Libristo code: 28176197
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129 b
129 b
53.23
€
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A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.
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About the book
Full name
Consumer Behaviour
Author
Karen Webb
Language
English
English
Binding
Book - Paperback
Date of issue
2009
EAN
9780070278370
ISBN
0070278377
Libristo code
28176197
Publishers
McGraw-Hill Education
Weight
475
Dimensions
201 x 251 x 10
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