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Consumer Packaging Strategy
Language
English
English
Book
Hardback
This book explores how packaging is more than simply changing the label or translating the brand int...
Full description
Libristo code: 39210644
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506 b
506 b
208.78
€
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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
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About the book
Full name
Consumer Packaging Strategy
Author
Richard Lee, Polymeros Chrysochou
Language
English
English
Binding
Book - Hardback
Date of issue
2022
Number of pages
150
EAN
9780367430368
ISBN
0367430363
Libristo code
39210644
Publishers
Taylor & Francis Ltd
Weight
462
Dimensions
156 x 234
Categories
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